If we could start by helping them clear the mental fog, it would go a long way to giving them and their families more quality time together."Ĭommitted to supporting dads beyond functional products, DADZ is partnering with a revolving set of dad- and family-focused charities, donating at least one percent of all proceeds. "One of the first things you grapple with as a new dad is an overwhelming lack of sleep and the toll that takes on your work, home life, and overall health," said Greenfield. Lightning Sticks are also non-GMO, GMP-certified, vegan and manufactured in the U.S. Lightning Sticks utilize natural, heart-healthy ingredients backed by science, including an innovative blend of nootropics and adaptogens, to create a better-for-dad energy mix that works within 15 minutes of use. The first product from DADZ is the Lightning Stick, a plant-based energy supplement powder optimized for on-demand alertness, mental clarity, and focus but without the negative effects of large doses of caffeine, sugar and artificial flavorings typically found in most energy drinks. As active fathers, we wanted to find a way to help all dads nationwide establish stronger bonds with their children by providing them with solutions." "When we started talking to them about a parenting brand that speaks to dad's side of the story, the response was overwhelming. "This is a brand born from a huge online community of dads who were already gathering on social media, just like myself, to get answers, make friends and swap tips," said Max Greenfield, Co-Founder of DADZ and star of popular sitcoms, The Neighborhood and New Girl. Quickly, DADZ realized the immediate need to help men thrive through their transition to fatherhood, both through the products they sell and charity give-back programs. In an effort to accomplish this goal, DADZ formed a strategic partnership with popular social platform, Life of Dad, taking the collective wisdom of the platform's online community for focus groups, product feedback, and promotion. In addition to offering consumer products that positively benefit the lives of dads, the company is also on a mission to support active fathers, and their communities, however possible. Collectively, the four co-founders are dads to six children. Founded by Max Greenfield, father of two, along with veteran entrepreneurs Russ Wallace (Hello Bello), Mike Constantiner (PRNCPLS, Cameo) and Dan Suski (CDM Insights), DADZ is committed to supporting the journey of maturing men, aka fatherhood. LOS ANGELES, J/PRNewswire/ - DADZ launches today as the first dad-focused parenting and baby goods company, bringing radically new performance supplements, personal care, and baby care products directly to the modern family man. men who become fathers(1), DADZ makes products for the modern family man to help them perform better in their role as Dad and establish stronger connections with their children.
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